Popular Books on User Centered Design
5-Second Tests: Measuring Your Site's Content Pages
Recruiting Without Fear - How to Find First-Rate Participants for Design Studies
Ads Are Here To Stay: Planning For Ad Placement
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“What must be developed… is not a way to make ads go away, but rather a better way to incorporate ads and ad content into our sites.”
Ads: IAs dislike ‘em; I dislike ‘em. And, as an information purist, I believe everyone dislikes ads. They interfere with navigation. They flash annoyingly. They disrupt the flow of content, awkwardly placed, as so many of them are, right in the middle of the content we want to read. Even worse is when they have been somehow blended into the content, as if we wouldn’t notice. Ads, in short, dilute content and diminish the effect of a page.
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