Popular Books on User Centered Design
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Recruiting Without Fear - How to Find First-Rate Participants for Design Studies
Are You Designing for Usability or Sales?, Part 3
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The last couple columns discussed the need to develop archetypical fictional characters, called personas, who represent your buying audience. We use personas to plan the click-through-experience models, or persuasion scenarios, each persona will have on the Web site. We must allow for multiple personas to reach many of the same pages, but must separately address their needs.
The link address is: http://www.clickz.com/experts/crm/traffic/article.php/3302291
