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B2B UsabilityDocument ActionsUser testing shows that business-to-business websites have substantially lower usability than mainstream consumer sites. If they want to convert more prospects into leads, B2B sites should follow more guidelines and make it easier for prospects to research their offerings.
The link address is: http://www.useit.com/alertbox/b2b.html |
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Popular Books on User Centered Design
5-Second Tests: Measuring Your Site's Content Pages
Recruiting Without Fear - How to Find First-Rate Participants for Design Studies
