IBM: In software development, design is widely misunderstood and undervalued. Often no explicit user interface design is done separately from the code. Iterative design then becomes recoding. This is a short-sighted strategy because it results in significantly more code being written in the long run. Because design is unavoidable, the real issue is whether it is left implicit in the software being developed, or made explicit and captured separately. The useful debate is about how to do design work well, and how to capture it in an optimal form for communicating to those who implement it. (2001-03-18)