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Deceivingly Strong Information Scent Costs Sales

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Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem. by Jakob Nielsen

The link address is: http://www.useit.com/alertbox/20040802.html

Created by rdickelman
Last modified 2007-08-09 08:51 AM
 
 
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