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Develop a Landing Page FrameworkDocument ActionsWhy do landing page campaigns so often convert poorly? Because in planning them, the creators fail to think beyond the page itself. Typically, prospects click through an e-mail or a banner ad to a single landing page with a single call to action and little, if any, persuasive copy.
The link address is: http://www.clickz.com/experts/crm/traffic/article.php/3511236 |
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