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Educommerce: Online Learning Migrates to the E-commerce Arena
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Eduventures.com Many companies are experimenting with free online learning as a tool to simultaneously increase e-commerce sales and decrease e-commerce expenses. This paper examines the convergence of online learning and e-commerce-known as "educommerce" as a marketing and sales strategy. It describes the evolution and role of educommerce in the Internet economy, presents tools for assessing key players in the educommerce market, and offers an analysis of the market challenges and opportunities facing these key players in the months ahead. (2001-04-29)
The link address is: http://www.eduventures.com/pdf/educommerce.pdf
