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Good Grips: Usability before Branding

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Ask Tog: Lately, web companies start out with a branding strategy, use up 90% of their resources developing that strategy, then find out they have neither time nor screen real estate left to develop a useful product. The result? A whole bunch of Flash and little substance. (2001-07-08)

The link address is: http://www.asktog.com/columns/048GoodGrips.html

Created by rdickelman
Last modified 2004-06-18 08:49 AM
 
 

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