Theodor Holm Nelson
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Linking customer behavior to e-commerce strategy
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CNet News.com: Consumer behavior should be the principal determinant of corporate e-commerce strategy. While technology will improve, consumer loyalty, for example, is likely to differ significantly between, say, online booksellers and providers of financial services. Two factors seem critical in predicting behavior and determining an appropriate e-commerce strategy. (2000-12-10)
The link address is: http://news.com.com/2009-1017-249455.html?legacy=cnet&tag=st.ne.ron.lthd
