Theodor Holm Nelson
Top 10 Ways to Lose Your Intranet Users
The Web's Still-Unfulfilled Personalization Promise
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"Personalization -- the idea of content that's custom-tailored to a site's every visitor -- has long been touted as the Web's coup de grace, the quality that differentiates it from how business is done in the real world. Some call it customization. Others say it's only a fancy term for direct marketing. But whatever its moniker, personalization may represent the best chance for survival by online merchandisers in the ongoing Internet shakeout." (2000-08-27)
The link address is: http://www.businessweek.com/bwdaily/dnflash/aug2000/nf2000084_506.htm
