Theodor Holm Nelson
Top 10 Ways to Lose Your Intranet Users
Top Reasons for Abandoned Online Purchases
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ClickZ: After examining the top reasons, the author concludes: "I think the moral of this story is pretty clear: Be more conscientious about what and how much information you ask for. We need to do much more work to earn our users' trust. We need to do user testing and be diligent about designing sites that are easy to use. We need to provide consistent, pleasurable experiences." (2001-01-21)
The link address is: http://www.clickz.com/experts/crm/crm_strat/article.php/835381
