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Speaking Metaphorically

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CIO Magazine: "An effective metaphor makes a site or system intuitively obvious to the new user by providing comfortable and familiar surroundings that help users quickly absorb the content of a site or adapt to the rules of a system. Take the shopping cart used in online stores, which helps ground users by providing a brick-and-mortar object for them to relate to." (2001-01-01)

The link address is: http://www.cio.com/archive/010101_platform.html

Created by rdickelman
Last modified 2005-01-20 01:03 PM
 
 

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