Effective Web Writing
WebTechniques, Crawford Killian: Advise about writing for the web, including: "Don't be tender with your text, but be tender with visitors who read it. That means writing "use" instead of "utilize," which is identical in meaning but has two more syllables. It means writing "decided" instead of "made a decision." And cutting whole paragraphs of non-essential information. Every word and phrase should have to fight for its life." (2001-01014)
The link address is: http://www.webtechniques.com/archives/2001/02/kilian/