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A Glass of Wine Helps Show What Buyers Want
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According to this report on a study of 8 different e-commerce site design for selling wine, the researchers "...found with wine that if you give good information, consumers become less price sensitive," Professor Ariely said. "They like the wine that they buy more, and they stay longer with the service that sold it to them." (2000-10-29)
The link address is: http://www.nytimes.com/library/tech/00/10/biztech/technology/25cay.html
