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Shoppers Say E-Commerce Was Good for Them
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According to this report, 90% of online shoppers were satisfied with their experience. 63 percent did encounter some difficulties, but the problems appear to be fewer and had little impact on overall satisfaction. The demographics of online buyers looked more like mainstream US buyers than ever before in 2000. More than half of the purchasers were female; more than one-third were older than 45; and half had incomes below $60,000. Shipping fees remain the major reason people did not shop online." (2001-01-14)
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