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The Holidays Online
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Pew Research Center Report: This report is based on interview with 3,493 American adults; of whom 2,038 were internet users. The study found that 24% of Internet users purchased gifts online, but 53% sent emails with holiday messages and 32% sent e-cards. From the responses to these and other questions, the researchers identified 12 trends in the use of the Internet, particularly related to finding information about products and making purchases. While the report is mostly about holiday gift buying, it is also reveals some interesting information about human behavior. (2001-01-07)
The link address is: http://www.pewinternet.org/report_display.asp?r=29
